naturally beautiful hair

Garnier Whole Blends Launch

CHALLENGE

SIMPLICITY

Excite and Motivate the Sales team about the launch of Garnier Whole Blends in the US. This will be the biggest new haircare launch since the original launch of Garnier Fructis.

INSIGHTS

NATURALITY

Validated whitespace going after a new target and share efforts around the go-to-market strategy and how this builds a differentiated Garnier hair care range.

RESULTS

WHOLESOME

Created, Produced and execute the story and concept around Senior Leadership developing an inspirational video to motivate the sales team to make Whole Blends the BIGGEST HAIRCARE launch ever. Giving the field confidence that everything is in place to make Whole Blends a $200 MM launch in year 1. We interviewed upper management and create a 2-3 minute video. Each clip showing different leaders interacting with the products or ingredients with doses of humor.