one vibration

GDVSOURCE - BIOTECH STARTUP

LIGHT ENERGY MEASUREMENT

CHALLENGE

TRANSFORMING LIVES ONE VIBRATION AT A TIME

GDVSource is an energy measurement / biotech startup based in the US. It trains, educates, sells and distributes Kirlian devices and software created by a Russian-based parent company. The GDV (gas discharge visualization) camera is a biomedical device that is used to measure a subject’s energy fields and to a large extent, it has been used in alternative medicine research and other holistic studies. The company's CEO, Mary Milroy, has an engineering and light medicine background in cutting-edge technology using ancient Chinese healing techniques. 

INSIGHT

KEEPING PEOPLE AT THE CENTER

The existing interface was putting business first and not putting people at the center

RESULTS

PEOPLE CENTRIC MINDSET

Developed a strategy and re-evaluated the ecosystem doing VoC Research. The research drove the best path forward flow for different users to navigate what they want to learn and what is the best path forward for their business or educational needs.