Colgate Optic White Advanced LED Whitening

CHALLENGE

Professional Quality, Professional Pricepoint

The launch of the Colgate Optic White Advanced LED Whitening Kit enables consumers to achieve a professional quality whitening result at home. With a $185 price point. Colgate needed to consider new ways to engage with customers. While technology was important, connecting to the brand’s optimism and beauty results were the motivating factor for purchase and needed to be highlighted. We elevated the visual and verbal communication cues to perform within the premium beauty/cosmetic category and created an unparalleled unboxing experience.

INSIGHT

Bringing Optimism to Technology

While technology was important, connecting to the brand’s optimism and beauty results were the motivating factor for purchase and needed to be highlighted.

RESULT

ELEVATED ORAL CARE

We elevated the visual and verbal communication cues to perform within the premium beauty/cosmetic category
 and created an unparalleled unboxing experience.