stronger than i’ve been before

Garnier Fructis Style 48hr SheerForce

BREATHABLE HAIR SPRAY

CHALLENGE

INVISIBLE

Building excitement about how the brand is going to re-engage in beauty for their millennial consumer. This product launch focuses on 48hr breathable hold. Garnier is ranked #4 in the category with its new launch want to gain share.

INSIGHTS

SHEER FORCE

1 out of 3 women are not fully satisfied with their hairspray and feel when they do use hairspray it looks stiff, rigid, and like “helmet head”.

RESULTS

NEW SECRET WEAPON

Created, produced and executed a sizzle video that captures a broad array of millennial women, celebrity, and real women living their best life during everyday scenarios, capturing their desired style with a natural look and hold.