i’m a big kid now
Pull Up’s Training Pants
New Easy Open Stretch Sides, Glow In the Dark and Augmented Reality
CHALLENGE
COURAGE, INDEPENDENCE, AND CONSISTENCY
Helps teach and gets kids excited about potty training.
INSIGHT
Helping child and parent conquer fears of potty training. Aiding parents with tools for positive reinforcement.
RESULTS
Potty training isn’t just a skill – it’s actually the signature developmental achievement of toddlerhood. Parents are in it together with their child so we delivered as cohesive experience from the introduction to parent and child to use from augmented reality at shelf or online to enticing visual on package product to training pants that help conquer fears.
LEARNING DESIGNS
New Product and innovation launch inthe potty training category.
Led vision, design and commercialization around introducing kids augmented reality and interactive products to aid parents in potty training.
• Light activated glow in the dark training pants.
• Charge and wetness indicator
• Interactive 3D packaging experience
• Product optimization with R&D of flexible band for ease on and off use
• Interactive package with learning tools and games for children
NIGHT TIME
New Product and innovation launch in the potty training category.
Led vision, design and commercialization around introducing kids augmented reality and interactive products to aid parents in potty training.
• Light activated glow in the dark “Night time” training pants.
• Charge and wetness indicator
• 3D Interactive packaging experience
• Product optimization with R&D of flexible band for ease on and off use
• Interactive package with learning tools and games for child
