the super bowl of music

Garnier x iHeart Music

MUSIC FESTIVAL LAS VEGAS

CHALLENGE

PARTNER, ENGAGE, EXCITE

Garnier Hair Care is partnering with iHeartMusic as an official sponsor of the iHeart Music Festival in Las Vegas. We needed to create a sizzle reel that attracts brands who want to partner with Garnier to attract and appeal to a younger consumer.

OPPORTUNITY

MUSIC BREAKS DOWN BARRIERS

Launching sweepstake contest on social media is a good way to get people’s attention. Using the platform of a music festival featuring 23 of the hottest music artist. It is a great opportunity to connect with younger consumers who are Garnier’s core demographic. This also allows brands that partner with Garnier a rare opportunity to authentically connect, and garner attention to increase the market exposure, and public popularity.

RESULT

CREATING ORIGINAL CONTENT

Produced and provided creative direction, providing this final deliverable of a sizzle reel for the Sales and Social Media team to pitch, excite, and engage prospective consumers.