bright smiles
Colgate Optic White Overnight Whitening Pen
CHALLENGE
AT HOME
Develop an experience that appeals to beauty-oriented consumers looking for an easier way to whiten their teeth. This design needs to deliver on unboxing and disrupt on the digital and B&M shelf
INSIGHTS
GOING BEYOND BASIC CLEAN
Consumers should feel they are purchasing a whitening offering that works during their night regimen that deliver efficacy. Defining the premium at home beauty space with a trusted brand that owns oral care.
RESULTS
APART OF YOUR NIGHT TIME RITUAL
Creating proprietary shape and structure to play in the premium whitening beauty space. Delivering on a sleek unboxing experience geared towards a consumers night time routine build on Colgate assets and equity to expand our reach in premium beauty playing the space whitening serum for your teeth.
