mess manager

Designer Tubs and Clutch

CHALLENGE

AIDING THE PROTECTORS

New product innovation and evolution of the Huggies wipes tub. Focusing on placement outside of the bathroom and bedroom.

INSIGHTS

CONSTANTLY CLEANING

Parents need to have products within reach and plain site to not feel the need to hide wipes tub, and containers in living spaces and on the go.

RESULTS

UNDER CONTROL

Created an experience through designer tubs and clutches that taps into existing behaviors with improvements. Wipes tubs are now about decor and can blend in, or become an accent piece. The clutch holds 2x as many wipes as a travel case or ziplock bag but keeps wipes moist on the go.