Colgate Magik

KIDS TOOTHBRUSH USING AUGMENTED REALITY

CHALLENGE

GAMIFY KIDS BRUSHING

We believe that everyone deserves a future to smile about.  We also believe that brushing our teeth should be fun. 

INSIGHT

BRUSHING MADE FUN

Parents struggle to get their kids to brush properly.

RESULTS

FUN AND EFFECTIVE

Engage kids and allow parents to track their progress. A package that appeals to parents as gatekeepers of the front of the pack, and make it engaging for kids by providing a fun approach to something technical. Highlighting the device and connectability. Placing the device at the center of the action.

• Created ownable design and storytelling elements that flex between packaging, e-comm and app seamlessly

• Strike the right balance between efficacious tech vs. fun, interactive AR experience

• Make the product hero, use minimal copy to keep premium product feel