INNOVATION
All-in-one easy clean.
From sinks to floors, to car exteriors, it cleans them all!
Use gel on tough messes, or dilute for everyday clean.
Lavender scent provides long-lasting freshness.
Makes it easier to clean more surfaces* while leaving a long-lasting fresh scent (*vs. non-concentrated Fabuloso Original).
With a formula engineered for superior everyday performance, dosage precision and stability, Fabuloso 10x delivers concentrated cleaning that goes further with less.
In 2023, that effort took a major step forward with the launch of Fabuloso 2x, the first concentrated all-purpose pour cleaner on the U.S. market. It doubled the active ingredients, uses 50% less plastic per dose* and preserved the fragrance experience consumers loved—all without changing how people cleaned.
Through rounds of prototyping and user testing, the team, working closely with an outside user experience team and packaging experts, refined the package to match the formula’s unique flow and concentration. The result: an easy-to-handle bottle with ergonomic grooves and a specialized cap that delivers a controlled stream of gel.
Modeled in part on dish soap packaging, it provides a tactile, precise way to dose—without asking consumers to adopt entirely new behaviors.
Like any new format, 10x came with a learning curve. Some early users were unsure about how much to use. However, once they adjusted, many found the product efficient and that it delivered a deep clean without requiring much effort.
Designing for intuitive use ultimately made the smaller format possible. By prioritizing control, familiarity and performance in a concentrated form, the team was able to deliver a package that not only felt easier to use but also reduced material and environmental impact in the process.
One 12-oz bottle of Fabuloso 10x delivers 60 uses — the same as more than seven bottles of the original 1x formula. Compared to Fabuloso 1x, the 10x formula uses 90% less weight to carry vs non-concentrated Fabuloso Original and 83% less plastic vs Fabuloso Original.
Fabuloso 10x challenges old assumptions and shows that performance, low impact and ease of use can work together in a straightforward solution.
“Concentration opens the door to smarter design, reduced impact and better user experiences,” Cazes said. “It’s helping us reimagine what performance and sustainability can look like together.”
Fabuloso 10x was introduced in Texas in February 2025 as a test-and-learn launch and is expected to launch in Latin America in 2026. It is expected to roll out across the U.S. in 2027.